Our capital city is packed with shopping destinations, but if you’re looking for cool places to shop in London that offer something a little different, you need to venture beyond the high street.
Whether it’s avant-garde fashion, beautifully curated homeware, or one-of-a-kind collectibles, the city is full of hidden gems where you can discover rare finds that make shopping an experience rather than just a transaction.
Ready to shop differently? From concept stores and boutique bookshops to high-fashion havens and sustainable lifestyle hubs, this guide will take you through some of the most unique shopping experiences in London.
1. The Literary Treasure Trove: Treadwell’s Bookshop
For book lovers with a taste for the mystical, Treadwell’s Bookshop is no ordinary bookstore. Nestled in Bloomsbury, this atmospheric shop is a sanctuary for esoteric literature, occult studies, and spiritual exploration.
Whether you’re intrigued by tarot, astrology, folklore, or history’s more hidden corners, Treadwell’s offers a carefully curated collection that promises something truly out of the ordinary.
Established in 2003, Treadwell’s is more than just a bookshop. It’s a community hub where regular visitors include academics, artists, and practitioners of various traditions, all drawn to the store’s fascinating collection of rare and specialist titles. Beyond books, you’ll find beautifully crafted tarot decks, ritual supplies, and thought-provoking gifts that make it a treasure trove of rare finds.
If you want to go beyond browsing, Treadwell’s also hosts talks, workshops, and events, covering everything from the history of magic to practical tarot reading. Whether you’re a seasoned scholar or just curious about the mystical world, this is a place where books are doorways to other realms. Step inside, and you may just leave with something that changes your perspective.
2. The Scandinavian Sanctuary: Søstrene Grene
For those who love minimalist design, cosy interiors, and creative living, Søstrene Grene is a Scandinavian wonderland that definitely tops the list of cool places to shop in London.
Nestled on Tottenham Court Road, this Danish lifestyle store offers an ever-changing selection of homewares, craft supplies, and everyday essentials, all with a touch of Nordic charm.
Walking into Søstrene Grene feels like stepping into a beautifully curated maze - calming classical music plays in the background as you weave through displays of handmade ceramics, elegant glassware, and stylish storage solutions. Every corner holds a new discovery, from stationery and textiles to sustainable kitchenware and decorative lighting.
The store’s concept is built around affordable luxury - thoughtfully designed pieces that bring a little joy to everyday life without a hefty price tag. Whether you’re hunting for a chic new lamp, an aesthetic organiser for your desk, or unique DIY supplies for your next craft project, you’ll come across plenty of rare finds.
With new products introduced every week, Søstrene Grene ensures that no two visits are the same. This constant evolution makes it the perfect place for shoppers who love the thrill of finding something unexpected yet beautifully designed.
3. The Hidden Gem for Magic Lovers: International Magic
Tucked away in Clerkenwell, International Magic is a true London institution - a rare finds shop dedicated entirely to the art of magic. Established over 60 years ago by award-winning magician Ron MacMillan, this family-run business has remained a central hub for professional illusionists, budding magicians, and curious enthusiasts alike.
From classic sleight-of-hand tricks to mind-bending illusions, International Magic is a treasure trove of rare finds in the world of magic.
Whether you’re looking for specialist magic props, instructional books, or exclusive tricks, you’ll find it here. The shop has long been a favourite among London’s magicians and performers, and even if you’re just a casual visitor, stepping inside feels like entering a world of mystery and wonder.
International Magic is more than just a shop - it’s part of London’s magical history - and definitely one of the coolest places to shop in London.
4. The Avant-Garde Fashion Destination: Lab Store London
For those seeking high-fashion with an experimental edge, Lab Store London is a go-to destination.
Nestled in the calm haven of Rathbone Square in Fitzrovia, Lab Store London specialises in avant-garde and unorthodox designs, showcasing collections from some of the most innovative and boundary-pushing designers in the industry.
The store’s carefully curated selection includes statement outerwear, distinctive accessories, and unique jewellery pieces that are not commonly found elsewhere in London. Each item reflects a conceptual and artistic approach to fashion, making Lab Store a key stop for those who prefer individuality over mainstream trends.
Beyond the clothing, Lab Store London also offers footwear, fragrances, and styling advice. Whether you’re exploring bold new styles or searching for rare finds to add to your wardrobe, this boutique provides a distinctive shopping experience in the heart of Fitzrovia.
5. The Cruelty-Free Nordic Homeware Haven: White Pine
If you’re looking for cool places to shop in London, a visit to White Pine in Rathbone Square is a must. Offering a carefully curated selection of Nordic homewares designed to bring warmth and simplicity into any space, White Pine is all about sustainable living.
Inspired by the White Pine tree, a symbol of peace and serenity, the store’s ethos revolves around nature, sustainability and mindful living. The homeware collection features minimalist ceramics, elegant lighting, natural textiles, and handcrafted décor, all chosen to align with a clean, contemporary aesthetic.
Shoppers can also find botanical-inspired home accessories, candles, and unique lifestyle pieces, making it an ideal destination for those looking to embrace Hygge living. Plus you can grab yourself something from their boutique coffee and juice bar while you’re there, including fresh vegetarian food from local suppliers.
Beyond home décor and cruelty-free food and drink, White Pine also offers sustainable beauty products, books on wellness, and indoor plants, creating a space that encourages slow living and thoughtful consumption. Every product is selected with environmental responsibility in mind, reflecting the store’s commitment to eco-friendly materials and ethical sourcing.
Discover rare finds and unique shopping experiences in London!
London is a city full of hidden gems, and for those looking to shop beyond the usual high street names, these destinations offer something truly different. Whether you’re searching for esoteric books, magic tricks, Scandinavian homewares, or avant-garde fashion, these cool places to shop in London provide a refreshing alternative to mainstream retail.
For a peaceful yet inspiring shopping experience, Rathbone Square in Fitzrovia is a must-visit. Tucked away from the bustle of Oxford Street, it’s home to some of London’s most interesting independent stores. From the Nordic-inspired homewares at White Pine to the conceptual fashion pieces at Lab Store London, Rathbone Square offers the perfect place to uncover rare finds in a tranquil setting.
So next time you’re in central London, why not step off the beaten path and explore something different? We look forward to welcoming you at Rathbone Square!
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