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New Year, New Me? When it’s Time for a New Fashion Project, We Have Just the Thing for You at Rathbone Square!

New Year resolutions already fallen by the wayside? Maybe they were all just a bit too ‘meh’? Maybe… just maybe, you needed to set yourself more of an ambitious goal for 2024?

If so, how about a complete style makeover? After all, nothing says ‘New Year New Me’ better than a complete new fashion restyle.

If you fancy making 2024 the year you truly express your inner fashion guru, why not head over to Rathbone Square in Fitzrovia, where Lab Store London is waiting to oblige you with a touch of the unconventional?

Get experimental with new fashion for the New Year

Nothing epitomises ‘New Year New Me’ more than a new fashion makeover. And if you’re into fashion that hinges on the eccentric, then you’re going to love what Lab Store London has to offer.

Lab Store London is a fashion boutique with a difference. Shining the spotlight on collections that can be described as experimental and unorthodox, concocted by some of the industry’s most avant-garde designers, Lab Store London lays out an intriguing range of one-off clothing, accessory and jewellery lines that are otherwise unavailable elsewhere.

What’s more, the resident fashion sages in store know a thing or two about creating the ultimate statement outfit, and are on hand to help with individual styling suggestions.

Why not make 2024 the year you push the boundaries of fashion and truly express yourself?

Flamboyant, forward looking and extreme are good ways to describe what you’ll discover at this high end multi-brand boutique, and where better to nail that new fashion makeover for the New Year?

Featuring boundary-pushing outerwear, sweaters, trousers, dresses, footwear, hats and accessories for all, these outlandish lines and statement pieces are designed to be truly expressive, perfect for those who enjoy challenging conformity and embracing controversy.

From abstract prints to asymmetric designs, and from vegan leather to viper boots, there is little that won’t turn heads on the rails of Lab Store London.

Brands showcased include Acronym, Angostura, Boris Bidjan Saberi, Fangophilia, Fob Paris, Grace Ling, Haider Ackermann, Hatton Labs, Incarnation, John Lawrence Sullivan, Misbhv, Mugler, Peter Do, Rick Owens, Sean Suen, Vera Wang, Windowsen and Yves Salomon to name just a few.

Whether you’re seeking out something sleek and stylish for a special event, or looking to reimagine your casual wardrobe, there really is something for everyone, every mood and every occasion at Lab Store London.

Nail that new fashion look and make this New Year one to remember!

As well as your New Year fashion project, the retail family at Rathbone Square can also help you with a New Year makeover, as well as introducing you to new cuisines for 2024 and helping you make the switch to healthier snacks for a healthier outlook.

Rathbone Square is a hidden green oasis of calm and tranquillity just off Oxford Street in the district of Fitzrovia. It’s a place to escape the bustle of city life, whilst enjoying a host of welcoming places that are just waiting to help you nail that new fashion look for 2024. We look forward to welcoming you very soon!

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